Create core UI/UX experiences for the largest Central & Eastern European operator for Sportsbook, Online Casino, and Virtual Sports, serving millions of active users across 6 European markets (CZ, SK, RO, HR, PL, ME)

Design and optimise scalable interfaces for major regional brands - Fortuna, Casa Pariurilor, PSK, and Lobb, delivering high-converting player journeys while preserving each brand’s distinct visual identity

Partner closely with Product, Tech, and business stakeholders, using player analytics to turn complex iGaming mechanics into intuitive, high-converting flows

Lead and own end-to-end features from initial briefs, UX research, and AI-assisted discovery to interactive prototypes, dev handoffs, and final QA

Create responsive UI components and manage a variable-based design systems in a CMS environment, enabling rapid multi-brand reskinning and cross-platform deployment

My key projects:

Casino Level-up Redesign: Audited and redesign critical business and usability issues to improve user journeys, reduce cognitive overload and drive long-term engagement

Betslip Bonus Manager: Redesigned the betslip experience by integrating an intuitive, real-time Bonus Manager in Virtual Sports wagers to improve the

Fortuna Scratch Cards: Led end-to-end UX architecture and visual redesign of FEG’s multi-platform quick scratch games, streamlining user experience and driving player engagement across web and native app

Dark/Light modes & Brand themes: Introduced multi-branded theme experience using design system tokens, partnering with engineering to enable rapid multi-brand reskinning and seamless cross-platform deployment